- Users can stay on the site. Because the Google Earth experience is now embedded on a web page within the site, users don't have to leave the site for 3D tracking. So, if they would like to return to the NORAD Tracks Santa Google Map--or any other page--it's just a back-button click away
- It's "automatic." The NORAD Tracks Santa project is visited by users from all over the world with a wide range of technical skills and connection speeds. Last year, users were prompted to install Google Earth, download the .kmz file, then open the .kmz in Google Earth. For some less-than-technically-savvy users, this 3-part process was confusing and difficult. Using the Plug-in is much easier; if users have the lightweight client (aka, the Plug-in) installed, all they have to do is visit the NORAD Tracks Santa Google Earth page, and they'll see Santa in 3D. If users don't have the lightweight client installed, the Plug-in viewport displays a clear and easy prompt to start the download, after which the 3D tracker activates.
On December 24th, visit www.noradsanta.org and click on the "Track Santa in Google Earth" link. It's going to be (choose one):
- Groovy (retros)
- Wicked cool (east coasters)
- Off the hook (gen Zs)
- Plugged-In (developers)