Monday, January 24, 2011

5 Great Ad Campaigns + Maps

The Google Maps API has always been a great way to visualize data, but recently more and more advertising agencies are realizing the potential that the Maps API has for creative and engaging product campaigns.

Whether it’s automobiles, zombie trains, a blockbuster action movie, a board game, or even a bathroom cleaning product, there’s a map application for that product and it is changing the face of interactive advertising.

Domestos Flush Tracker

Domestos is a brand of bleach sold in the UK, South Africa, and Poland. As an advertising campaign for this bathroom product, Domestos created a “Flush Tracker” that lets you track where your flush goes after it leaves your house and enters the local sewer system. The animated line on the map simulates the speed at which refuse moves the through sewer system.

A-Team - Drive the A-Team Van

Nothing is more iconic of the A-Team than Mr. T’s van. Using the Earth API, users can drive Mr. T’s van through 3D models of 15 international cities. This implementation was seamlessly embedded into a YouTube landing page for the movie, where users can watch special movie clips that are unlocked by completing certain driving stunts.

Virgin Trains - Don’t Go Zombie...

From Virgin Trains, “The streets have been taken over by frustrated car-driving zombies who need to be saved. They have to get to the comfort of a Virgin Train and only you can help them with your special ticket machine. Follow the Map to get to your destination, saving zombies on the way.”

Alfa Romeo - Virtual Ownership

Using the Street View API, users can plug in their address and virtually place an Alfa Romeo Giulietta in their driveway. The size, color, and positioning of the vehicle can also be manipulated, creating the perfect postcard to share on Facebook, Twitter, or email to a friend.

Monopoly City Streets

Although no longer live, this highly addictive, global Google Maps version of Monopoly will always be remembered as a great advertising campaign. Users could buy any street in the world and build hotels, houses, stadiums, castles and skyscrapers (to name a few). Fortunately, this truly unique idea was well documented and you can view demos of the game on YouTube: http://goo.gl/p0aEh and http://goo.gl/uXx4k