Thursday, December 15, 2011

The power of visualization with the Google Analytics API and Google Earth

[Cross posted from the Google Analytics Blog]

Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.

Visualizations can help, but they can be difficult to design. Newland communities, a developer of residential and urban home communities, manages numerous web properties for each community and is no stranger to these challenges. To address them, Newland used the query tool from ShufflePoint. The tool enabled the combination of data from Google Analytics and Google Earth, allowing Newland to visualize the data in new ways.

ShufflePoint implemented a pilot project after discussing the idea with Chief Ingredient and their client Newland Communities. Their goal: deal with some of the problems associated with clarifying large amounts of data in a visually appealing manner. The outcome of the project was an integration of Google Analytics data with Google Earth.

Using the Google Analytics API, the ShufflePoint query tool extracts metrics by location from Google Analytics for multiple Newland Communities web properties and creates KML representations viewable in Google Earth. The mashup provides advanced visual reporting on location based campaigns, showing their effect on pageviews, and highlighting any anomalies requiring further investigation. Additionally, the visualization is a great fit for promotional videos, or digital signage needs.

“ShufflePoint uses almost every feature and capability of the Google Analytics API. The API has all of the characteristics that a developer could hope for, including great performance, correct semantics, OAuth for authentication, and good community support. The Google Earth based application has given ShufflePoint recognition for doing innovative and challenging things with Google Analytics. This has been beneficial for promoting ShufflePoint’s offerings.” Chris Harrington, CTO

The ShufflePoint application can be found on the ShufflePoint website.

If you’re interested in developing solutions for the Google Analytics platform, visit Google Analytics Developer Program.