Tuesday, September 18, 2012

Map of the Week: MOCA: Ends of the Earth

Map of the Week: MOCA: Ends of the Earth: Land Art to 1974
Why we like it: The Museum of Contemporary Art, Los Angeles (MOCA) "Ends of the Earth” site a great example of using Google Maps as a conduit for connecting art with the real world. This map gives the viewer real world context for the artwork. We also like seeing a user interface that uses a full screen map and is designed to work as one with the map.

MOCA: Ends of the Earth was created as an at-home interactive experience for museum guests and the newest collection at the MOCA. The goal is to give users meaningful context using Google Map’s repository of global Satellite and Street View imagery. As described by MOCA, “Developed by MOCA for End of the Earth: Land Art to 1974, this interactive feature maps key artworks included in the exhibition, pinpointing their original locations to demonstrate the global nature of land art and its relations to real places and times.”


Aside from being a great way to learn about a piece of art that interests you, the site’s user interface creates a very pleasant experience for the user. You can also download a KML file and view the collection in Google Earth.


Perhaps one of the most nostalgic pieces of artwork in the collection is Charles and Ray Eames’ film Powers of Ten. Using this site you can visit the location where some of the film takes places and in an interactive ode to the film, you can recreate Powers of Ten anywhere you want by zooming in and out of Google Maps directly on the site.